PSM #05: The Mission Statement

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Podcast #5: The Mission Statement is available now.Mission Statement

• What is it?
  • A concise statement of an organization’s purpose.
• Why have one?
  • Defines who we are
  • A Framework for defining goals
  • Provides framework to make decisions
  • IBM
    • respect for the individual
    • customer service
    • excellence
    • Influenced every decision
• Elements
  • the purpose of the organization
  • the values of the organization
• Attributes
  • active voice
  • slogan capable
  • unambiguous
• LInk to goals
  • How will you know you have achieved the mission statement?
  • What would an organization exhibit that meets the mission statement?
  • Expand and construct until specific goals are defined.
  • A mindmap would be helpful!!
• applicability
  • Applies to organizations
    • Salem Lutheran Church:
      “Making a bigger Heaven tomorrow
      by sharing Christ on earth today.”
  • Applies to people
    • Franklin Covey
• References: Google mission statement
  • ~ FranklinCovey
  • ~ Drucker Foundation Self-Assessment Tool

Originally published December 13, 2005

Craig @ December 13, 2005